Implementation Insights Blog

Implementation Management Associates help organizations around the world achieve large-scale, complex change. This blog discusses our insights into organizational change.

Tuesday, June 30, 2009

Why Most Organizations Face Sponsorship Issues

The number one implementation obstacle most project teams face is how to get sponsors to do what they need. And that means what they need through all the phases of the project. Keep in mind that what you need at the beginning of the project is different from what you will need at the end of the project. We tell our clients that sponsorship is action, not the position of an individual on an organization chart. If you are looking at how to improve your change management practices, start with looking at sponsorship in your organization. It's highly likely that poor sponsorship is the biggest barrier to change you are facing. If you don't have project sponsors who are expressing, modeling and reinforcing the new behaviors, you will see less readiness for change, more resistance to change, and issues on adoption-- all of which affect your project's Return on Investment.

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